From the forthcoming book "Dem Strategy for Dummies":
If Repubs say we're making a mistake, we're on the right track.
If repubs say we're being reasonable, we're making a mistake.
If repubs snicker at a candidate (think Dean) they are afraid of him.
If repubs praise a candidate (think Lieberman) he's a loser and/or a spineless wimp.
Now if only the actual PARTY would figure that out.