Which campaign is optimistic, and which one is running a relentlessly negative campaign?
That's the official Bush campaign site as of 6:01 p.m. PT.
Compare that to Kerry's site:
Now we already do know why Bush has been relentlessly negative. As the incumbent, Bush is well under the 50 percent mark in polls, and undecideds traditionally break toward the challenger. Bush is the ultimate incumbent, better known than any other this cycle. Those inclined to vote for him are already in his camp. The rest are clearly unhappy, and are looking for an excuse -- any excuse -- to cast their vote for the other guy. Hence Kerry's "play it safe" approach.
So Rove is in a quandry -- how the hell do they push Bush over that 50 percent mark? The answer: destroy Kerry's favorability ratings, make Kerry looks so terrible that voters are either turned off, or feel they have no choice but Bush.
Hence Bush and his minions are running a relentlessly negative campaign and using their best smear attempts to create doubts about Kerry's heroic war exploits and record of decisiveness in life and death situations.
It's called desperation. And it will only get nastier as time goes on.