Ted Koppel nailed Bush hard on the coffin photos.
"There is nothing inherently wrong with showing the American public pictures of our war dead coming home. It's the context. - HOW those pictures are used - that's important.
"Sometimes, even the people who make the rules miss the point.
"There's certainly nothing wrong, for example, about showing the picture of a dead, New York fireman being carried up from Ground Zero on a flag-draped stretcher. Unless, of course, you put that picture in a political campaign ad."
(Silence, as that scene from the ad is played, followed by "I'm George W Bush, and I approve this message.")